Sales call analysis · Squanch service
Every call shows you why you win. Or why you lose.
Squanch AI listens to and analyzes every call your sales team makes. See which rep sells well and why, where you lose clients in the funnel and what to change to lift conversion — from the same leads.
For the first time you do not just see how many sales you have. You see exactly where the ones that could have closed slipped away.
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You have leads. You have calls. You have a team. Want to optimize the selling?
The problem is not just that "it is not selling". It is that nobody knows exactly at which stage you lose the sale, which rep repeats the same mistake and which conversations need fixing.
You see the result, not the cause
In the CRM you see the lead did not close. But you do not know whether the problem was the first call, the confirmation, the follow-up or the offer. What is not measured cannot be fixed.
We analyze calls on the real stages of your funnel.
Everyone looks busy, not everyone sells right
One calls a lot but loses clients through weak questions or objections left unanswered. Another has fewer calls but carries them through better. The number of calls does not tell you who actually sells.
A separate score for each rep.
You pay for leads, lose them after the ad
The ad budget brings requests. But if the call is weak, the lead cools off, the client stalls or vanishes. You burn marketing budget when the real problem is in the conversation.
You pull more sales out of the same number of leads.
Recognize yourself? Let us show you on your own business.
I want to lift conversionYour calls are a black box. We open it.
You see clearly what happens in your team's conversations: which rep sells well, where you lose the client in the funnel and which mistakes cost the most. Not an opinion — a picture built on real data, from which you pull more sales out of the same leads.
We do not give you yet another dashboard with pretty charts. We answer the question that matters: where you lose clients, why — and how to lift conversion.
Not just analyzed calls. Real control over sales.
A clear picture of what happens in your team's conversations — plus concrete coaching that lands right where the reps work, not a PDF forgotten in a folder.
Every call analyzed — even live
Squanch AI analyzes every call, not a sample. On the program, ~2 minutes after the call the rep gets feedback right in the CRM.
A score for each rep
See who sells well and why, where the weak spots are and who needs coaching. With each one's strength and area to grow.
Analysis on your stages
A first-contact call is judged differently from an offer call. We tailor the criteria to the real funnel in your CRM.
Concrete mistakes, not general feedback
Exactly what went wrong: a missing question, an objection handled poorly, an unqualified client, an unclear next step or a missed opportunity.
Clear actions for the next call
You do not get a summary. You get recommendations: what question to ask, what wording to avoid, how to handle the objection, what next step to lock in.
A report for decisions, not for decoration
Monthly: top problems across the team, per rep and per stage. You know exactly what to fix in training, script, offer or process.
Direct feedback in the CRM, after every call, trains a new rep several times faster — they learn from their own real calls, not from theory.
Call analysis grows sales. Not on talk.
Where teams listen to conversations and train on them, conversion climbs. Two reference points — one from the industry, one from our own work.
win rate, after coaching on real conversations
Mintel grew its win rate by 34%. At industry level: 20-30% conversion lift in the first 90 days.
Gong — Mintel case study
average score on a real Squanch audit
0% mentioned the company at the opening, 74% did not confirm the order detail, 61% left a negative client signal unanswered. On your business the numbers are different — the logic is the same.
Real audit, anonymized
From calls to sales. In 5 steps.
We take the real conversations, the reaction speed to leads and the stages in the CRM. Then we show you where you lose clients and what to fix first.
We measure how fast you catch the lead
From the moment it lands in the CRM to the first call. On a hot lead, the first minutes decide whether they still answer or not.
Squanch AI listens to every call in its context
Who is calling, which stage the client is at, what that call was supposed to achieve.
We surface the patterns
The same forgotten question, the same dodged objection, the same follow-up that never comes.
We tell you what to fix first
Not ten things at once — the ones that move conversion the most: speed, script, objections or follow-up.
We track conversion, month after month
Not the score for the score's sake — clients closed, from the same leads.
Your team changes nothing about how they work — they call like before. We carry the rest.
For businesses that lose money between lead and sale.
It works best if you have 5+ reps on the phone, over 2,000 calls a month and you want to lift conversion — not just to "check up on your people".
Sales teams with leads from ads
You bring requests from Facebook, Google, TikTok. You do not know how many are lost to a slow reply or a weak call.
See what happens after the lead lands in the CRM.
Call center / sales department
Several operators call daily. There is no way to listen to it all by hand.
A separate score and patterns for each person.
Real estate, auto, premium services
Expensive leads, the client compares, a weak conversation loses the sale before the offer.
See where you lose trust and which stage to fix.
Businesses with a multi-stage funnel
Lead, qualification, offer, confirmation, follow-up, delivery.
We analyze calls on your real stages.
A sales process does not improve on its own.
Every day new leads come in, the team calls, clients answer or vanish. If you do not see what happens in the conversations, the same mistakes cost money — and show up nowhere in the sales report. You cannot improve what you do not measure.
A hot potential client can be called too late, handled superficially or left without a next step.
↓the lead cools off before it reaches the offer.
The same mistakes repeat across several reps: weak qualification, objections left unanswered, delayed follow-up.
↓you pay for new leads to cover old problems.
The team normalizes a weak way of selling: "this is how we work".
↓conversion stays low, however much the marketing budget grows.
You start with the audit. The rest, only if it convinces you.
No mandatory subscription from day one. You pay for the audit, you get the report, you decide after.
Diagnostic Audit
Start€1,000· one time · 5-7 days
We open the black box and show you where you lose clients between first contact and sale.
- Up to 5,000 real calls, analyzed
- Overall score + a score for each rep
- Analysis on your sales stages
- 5 loss points, with examples and solutions
- Client objections, grouped
- 30-day plan + live 60-90 min presentation
- Technical setup + AI integration (CRM + phone system) — you change no tool
The monthly program
from €1,000/mo
The audit shows you where the problems are. The program makes sure the team actually fixes them — month after month.
- Continuous analysis, all of the month's calls
- Live feedback in the CRM, ~2 min after each call
- Monthly score per rep + comparison with last month
- Scripts tailored and tuned to your team
- Monthly report for management + working session
Next step
Ready to lift your team's conversion?
You tell us how your team works, which CRM you use, how many reps you have and where you think you lose clients. We show you what an audit on real calls looks like and we start. You cannot improve what you do not measure — let us measure.
Tell us what you want to grow. We'll tell you exactly what we'd do.
Fill in the form — two fields, done. We'll get in touch.
- Reply within 4 hours (Mon–Fri, 9–19)
- Free 60-min audit — you leave with a plan
- No obligation, no salesy talk
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